Hey there, I'm Ruth!

And I know just how frustrating it can be to feel like your metabolism is broken.

I'm a wife, a mom, CEO, a New York Times bestselling author of 7 books and the creator of multiple brands, including Living Well Spending Less®, Elite Blog Academy®, Do It Scared®, and now Thinlicious™.

And for many years, my main focus was on growing a successful business, NOT looking after my health or watching my weight. After all, between work and kids, there wasn’t really a whole lot of time for anything else.

I tried so many different diets, to no avail. I’d lose a few pounds, but then I’d get busy or hungry and I’d struggle to stay on track.

My turning point happened when a neighbor shared a photo they had taken of me on the Fourth of July. I was the heaviest I had ever been. I weighed more than I did at 9 months pregnant. I weighed more than my husband. 

It was the moment I realized something needed to give.

But after so many previous failures, I also knew I’d have to figure out a solution that would actually work for MY busy life. 

I took a deep dive into the science, and I learned how to reset my metabolism and change the way my body burns fuel. Within 6 months, I lost 40 pounds and completely transformed my body.

Not only that, I was never hungry. I ate out all the time. I continued to socialize every weekend. I got to eat delicious food. My kids never saw me dieting. And I never felt deprived. 

In fact, I still don’t, even though I continue to eat this way every day. I finally discovered a way of eating that I know I can stick with forever, because it’s everything I need—super easy, super flexible, completely satiating, and absolutely delicious.

This Flip the Switch guide shares exactly what I've learned about why our metabolism stops working as we get older, as well as what you can do about it. It's changed my life, and I can't wait to see how it helps you too!