The so-called "experts" will tell you that losing weight is just a matter of “eating less and moving more,” and that you just need more willpower. Eat more fruits and vegetables. Load up on whole grains. Eat less fat. Count your calories. Get more exercise.
And when none of that actually works, it’s because you must just be lazy or lack discipline.
But the truth is that it's not a lack of willpower that’s been standing in your way.
It’s that you’ve been given bad information and been told the wrong things. We all have. It’s that you’ve never learned how your metabolism actually works, how your hormones directly affect your body’s ability to burn fat or why all calories are not created equal.
And once you understand how it all works, losing weight and getting healthy is the easy part.
As a busy mom, wife, New York Times bestselling author and CEO of my company Ruth Soukup Omnimedia, I often feel like I’m trying to juggle All. The. Things. That’s also why, for many years, my health took a backseat to building a business.
It wasn’t until someone else snapped a candid photo of me 40 pounds overweight that I realized something had to give. I didn’t even recognize myself.
But I also knew that if I was going to get serious about losing weight, I’d have to figure out a plan that would actually work for my busy life. I needed to be able to eat out. And I didn’t have time to be hungry.
That’s exactly how Thinlicious™ was born.
I developed a whole new way of eating, and I learned how to reset my metabolism and change the way my body burns fuel. Within 6 months, I lost 40 pounds and completely transformed my body….and my life. It’s not a diet, it’s a lifestyle. And it’s one I have to share.
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