This is the transcript of an interview hosted on Ruth’s Feel Better. Live Free. podcast.
Ruth Soukup: Hormones, we’ve all got ’em, and some days we probably feel them more than others, but how do you know whether those hormonal swings are normal or something you should actually be concerned about, and how do you make sure that your hormones are actually healthy? Well, that’s exactly what we’re talking about today, so let’s dive in.
Today we are gonna be chatting with Ashley Rocha.
Ashley is a hormonal health expert, an herbalist and the founder of Ladywell, a leading hormonal health supplement company, which is making big strides in empowering women through targeted science-backed wellness. And today, Ashley has some pretty amazing advice to share about making sure that your hormones are functioning the way that they should.
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So without further ado, let’s dive in with Ashley Rocha. Ashley, thank you so much for being here. I’m so excited to talk to you.

Ashley Rocha: Me too. Thank you for having me.
Ruth Soukup: Yeah. So let’s just start with the kind of rough overview, who you are, what you do, and how you got to be doing what you are now.
Ashley Rocha: Yeah, so I am the founder and CEO of Ladywell, which is a hormonal health company for women creating supplements or targeted life stage supplements for women to help with things like PMS, PMDD, fertility, pregnancy, the transition to menopause.
So perimenopause. Basically, we wanna help women at every life stage that they’re at with their hormonal health journey, because we are all on one, whether we like it or not. And we’re here for that because with your hormones comes a lot of, you know, turbulence, uh, symptoms. It can really impact your health and your happiness.
And hormones are meant to be celebrated. I don’t wanna put hormones in a negative light. Hormones are amazing. They control your body. They make us like function every day. They make us happy. They make us enjoy life. So hormones are such a powerful tool, and when we optimize them, we can really accomplish our goals, live the life we want to live.
Ruth Soukup: I love that. I love that spin on it because that’s not usually the spin that we get. So how did you get interested in, in hormonal health?
Ashley Rocha: Yeah, so it was, it’s a mission driven company. Based on my personal experience, I was thrown into this like terrible cycle of PMDD the moment I went through puberty. So one week of every month I was just taken down by these really intense mood swings.
Really painful periods. I was taking like 20 Advil a day and this went on for two decades. I went to the doctor like during those decades and I was just told, uh, what’s happening is normal, you know, take hormonal birth control, SSRIs a common, a common flight of a lot of women. Now that stuff worked for me.
I knew I wasn’t depressed. I just. Thought that, you know, this is normal. This is a part of my personality, this is part of being a woman. So I didn’t change anything. I didn’t even know I could change anything until my mid thirties when I started trying to get pregnant. I was having a slow time getting pregnant and I was doing everything right, basal body temperature, like tracking my ovulation fertility diet and all that stuff.
And so I started, you know, putting the pieces together. And really looking at my hormonal health and I was like, there is something off here. Like I shouldn’t have been having these, just huge mood swings. So much pain. And once I started, you know, digging into the rabbit hole, I, you know, I realized I had severe hormone imbalances.
I had PMDD and I am a trained herbalist, so I know the power plants. I know that there’s stuff out there. Powerful. Mushrooms, herbs, amino acids, vitamins, all these things that can really change your health, change your life. And I started applying that to my hormonal health and I started working with naturopathic doctors, other herbalist that specialized in women’s health.
And like within six months I had really gotten rid of this PMDD that had been haunting me for so long. Wow. To using herbs and just lifestyle changes. Yeah. And I eventually got pregnant. I have two baby boys now. And it just took me so long to get to that point. It, you know, it was sad to me that like, oh my gosh, I had to waste like two decades of my life struggling.
But I didn’t want other women to have to go on that journey and I didn’t want, people have to struggle with that in the future. And I know that things, the conversation is changing and that’s great. Like there’s a lot more information out there. I didn’t grow up in a time where there was a ton of social media and TikTok videos about cycle syncing and all that stuff.
So there’s, luckily the conversation’s changing. There’s more information. But I have created these supplements that really worked well for me and during my, during this process, like I was piecing together like, you know, 20 different tinctures every day and it was really complex and it could be overwhelming.
And so I really created formulas that were really, I. Looked at everything women a woman could need for hormones and put it into one and simplified the the process because life is so busy. I’m a mom of two, you know, I really have zero time to like think about piecing together supplement plans. So like I wanna simplify things.
I wanted to create formulas that were really holistic and approached, approach health from a lot of different angles. So not just western medicine, but looking at bringing in nutritional Chinese medicine. Aveda. And a lot of different viewpoints to create formulas that are really robust and holistic. And like other brands will bring in just like a couple herbs, maybe in vitamins.
And then you’ll end up needing to like stack your supplements and take a lot of different things to really get to the place you want to be at. And I just wanna to simplify that. Create formulas that are full of the good stuff that you need, quality, but also accessible. You know, it’s. I’m all about accessibility.
We should all have access to naturopathic doctors and hormone testing, but that’s so expensive and unrealistic in today, in America right now. So we’re, we’re not gonna have that. So I wanna create supplements that are as accessible as possible for women to take care of their hormones.
Ruth Soukup: I love that. Yeah.
And, and you know, it’s funny because you, you’re probably in the same kind of realm that I am, right? Of like talking about health and about alternative health all the time to the point where you, it almost, you do start to think, oh, this must be mainstream because everybody’s talking about it on X and TikTok and, and Instagram.
Right? But no, it’s just the people that I follow because it’s really not that. It’s not that mainstream. I’m hoping now maybe that it’s gonna become a little bit more, we got a little MAHA movement going on, but, um, it, I, I don’t think that as a society as a whole, like we’re still there. And just going back to your, um, like your experience with your doctors, like 20 years that you lived with, with.
Like hormonal imbalances that they, that just went, I undiagnosed, I mean, what, what would your doctors tell you? This is just, this is just normal. This is just how it is. Like there was never any testing that they wanted to do. Or further what, like how did that go?
Ashley Rocha: Yeah. You know, I don’t think doctors are equipped to understand hormonal health in depth like we need to.
And these symptoms are often dismissed, um, as normal. Um, PMS has been seen as normal and maybe like some, like low levels of PMS are normal. It’s you will go in and out of having symptoms in your life. Um, but when you’re having something that’s severe. Or just impacts your life at all. Like it shouldn’t get in the way of you living doing your normal day activities.
And if this is ongoing, then you have a problem. And I just think that women’s, um, complaints are often dismissed or easily overlooked by a medical system. Um, ’cause it is complicated and it’s a little bit harder to figure out then like, okay, you have a. A sinus infection. Here’s medicine. You know, hormones, testing hormones is complicated too.
Like if you just hit test your hormones through your blood, you only get a snapshot of one point in time and your hormones are constantly fluctuating. Life’s made off of many photos, not just one moment in time. So you have to really, you can take d using a Dutch test is a better way to test for hormones, and that’s definitely not something you can just go to your doctor and get, um, you have to look into like naturopathic doctors and outside of mainstream medical system and insurance does not cover.
Most of the stuff, um, right. You really have to push the top, push the issue with your doctors and like demand, demand, uh, testing or whatever you it is, um, you know, if you aren’t on, on top of it and don’t advocate for yourself, it’s really easy for them to just kind of push you aside. ’cause it’s, push it aside.
It’s not, it’s not like cookie cutter situation.
Ruth Soukup: Yeah. Does I, this is an aside, but it like, just hearing you talk about that makes me like, it infuriates me. Right? Just thinking about the fact that, I mean, women make up. 50% of the population always have. Mm-hmm. And, and, and hormones are in our endocrine system is so central to every function in our body.
And so then when you think about it, like, why are we not talking about this? So, explain to us like as a hormonal health expert, how would you define hormonal balance? Like what does that actually look like and why is it so crucial?
Ashley Rocha: Well, your hormones are really important because I like to describe them as the CEO of your body.
They really are just controlling, making sure everything’s functioning correctly. So think of them in like an internet, like the internet connection. So if your internet is stable, it’s solid, it’s good. You’ll be able to send messages, text message, emails, all the. Your brain will work with your stomach, like everything is gonna be talking to each other and you’ll be able to have all your bodily functions going as expected.
But if your internet connection’s going in and out, it’s wonky. Things are gonna start to, there’s gonna be a disconnection and you’re gonna feel it like you’ll be either tired, bloated, have mood swings, depression. There’s so many symptoms that you can feel with hormone imbalance, and it really can. This like very wide range that we just aren’t even, um, we don’t know or don’t understand that they are.
So we can’t associate them with our hormones. Like, for example, fatigue. If you have chronic fatigue, you’d be like, okay, well we’re all just supposed to be tired. Like, but it can be. Hormone related. You know, if you have trouble sleeping at night, that can be hormone related. It can be a lot of other things too.
That’s the complicated matter with hormones. Um, but yes, we’re not, we’re not trained to understand our hormones and we’re not trained to understand how to react to that. And that’s why I think proactive care is really the way to go. Just in general, like our society is like we wait until we’re sick to get attention and go see a doctor, and that’s how the medical system’s really made to wait until you’re sick and then treat you when you’re sick.
And that’s, you know, how pharmaceutical companies make money, but I. If we talk about prevention, preventative care, that’s really where the golden spot is. We should be preventing hormone imbalance to begin with, so we shouldn’t be waiting until like we’re just like totally burnt out until we’re just mood swings are just so unbearable that we’ve, you know, ruined relationships, gotten divorces, which is the case for me.
Um, that’s when you know there’s a problem.
Ashley Rocha: Yeah. Like that was a wake up call for me. Like air anxiety is just out of control or depression’s outta control. Or just like have acne, bloating, like constant like weight gain that you’ve been battling for your whole life. So. Unfortunately, we’re programmed to like, wait and just tell.
We can’t handle it anymore, and then we fix the problem. But I do think that being proactive about your hormones is really important. And so that’s why I, another reason why I have created Daily Hormone Balance, which is our hero product. It’s pretty, it’s a, it’s like a nice catchall preventative to just do hormone upkeep.
It helps with stress management. Stress is horrible for your hormones, horrible for everything in life really. So. I just wanna create something that just kind of helped you with the proactive nature instead of the reactive nature.
Ruth Soukup: Right, right. So, uh, like what are some of the causes then of hormonal imbalance?
Like what, what contributes to it and what are the triggers that, that are happening for a lot of women that they should be aware of?
Ashley Rocha: Yeah, so it can be a lot of different things. Lifestyle is a big. I would say, let’s start with genetics so you can be genetically predisposed to have more hormonal issues.
I believe I was my mom and dealt with PMS/PMDD. Like if you, if you look back at your mom, your grandma, you can see some kind of connection in there. We are, that is a, a true thing that can happen. And then lifestyle issues like stress, like I was just saying, chronic stress leads to elevated levels of cortisol, which is a stress hormone, and this can disrupt balance of hormones, and that’s just really terrible for your hormonal balance, diet and nutrition, like a poor diet will just.
Bring you down in life. Highly processed foods, sugars, unhealthy fats. These intervene with hormone production regulation. And then if you lack essential nutrients like vitamins, minerals, and healthy fats, this also impacts hormone imbalance. So that’s why taking, um, supplements to make, if you can’t. You can’t get that all through your food and most of us can’t.
And it’s just because like our, once again, like our food system isn’t set up to benefit us in the both way. A lot of our foods are nutritionally depleted in America, so it is nice to supplement, take a multivitamin or you know, something like that. Environmental toxins. They are everywhere, endocrine disruptors, and we’re so, they’re so ingrained in our life.
All these plastics, pesticides, like they’re in our beauty products and the food we eat. So avoiding those as much as possible is really key. Um, like not, I. Putting your leftovers in food and heating or in plastic and heating up your food in plastic, like not getting receipts from the grocery store and touching them.
’cause that has that BPA on it. Not, you know, using scented candles, that’s also bad. There’s so many things to do to avoid these environmental toxins that we can take steps to. And it’s, it’s about just making little choices all the time, like eating organic, eating better quality food, avoiding endocrine disruptors, reducing stress.
And then adding, you know, powerful plant supplements is also key. And then we all know about stress and exercise and sleep. So those are the three I, I would say is the most important.
Ruth Soukup: Big ones.
Ashley Rocha: Yeah. If you can get good night’s sleep, one good sleep hygiene, go to bed at the same time, get, get enough sleep.
Yes. You know, not always possible, but.
Ruth Soukup: No, not always possible. I know. And that’s, those are the ones where every time somebody talks about being stressed out that I’m like, Ugh, I’m so stressed out. Like makes me stressed. Just thinking about stress. Yeah. Um, so are there specific foods that are really good for hormonal balance versus specific foods that you should stay away from?
Ashley Rocha: Yeah. Well, I always think it’s good to stay away from drinking too much alcohol and caffeine and it. A lot of people would drink caffeine first thing in the morning on an empty stomach, and that will just spike your cortisol levels. So it’s always advised to wake up in the morning, eat, eat something, like a piece of toast or whatever, and then drink coffee.
That’s a, a good practice to help you have healthy hormones. And then I would say for food, like vegetables, like broccoli, cauliflower, kale, Brussels sprouts, all those, you know, leafy green type things, healthy fats like avocados, olive oil, coconut oil. And then flax seeds. There’s also this. Seed cycling that people do, that they eat, um, flax seeds and then sesame seeds at different parts of your cycle.

Um, really that can get complicated. It’s not that complicated, but yeah, I’m, it’s, it’s another thing to add on to your life. Yeah. It’s great for you. And then. Eggs. I, eggs are a kind of a game changer for me because I don’t like a lot of protein. It just, it’s not my favorite thing to eat. So when I was trying to get pregnant, I just started adding tons of eggs in so I can get more protein and eggs.
They’re just really full of healthy fats and vitamins, like B12 and D. So they’re, they’re really a game changer. I know eggs are so, so expensive these days, but they’re great. And then liver, liver is one that is a little bit gross for people to talk about, but organ meat. Meats like liver are really good for you and you can eat pate, but I, I have these, um, capsules that are like freeze dried liver and just the capsule and I eat that.
And liver is so good for your hormones.

Ruth Soukup: I know it’s supposed to be so good for you and I cannot get past it. My, my mother-in-law, may, she rest in peace, used to order liver and onions when we would go out to a restaurant and the, just the smell of it was I would make me gag every single time.
And I, oh, I still like 20 years later, I’m still scared, scared of liver. Even though I read about it all the time. I’m like, I know it’s so good for you, but I just can’t do it. So funny. So what about, how, how does hormonal health impact mental health? Um, especially like mood swings, anxiety, depression. Is there, like, obviously there’s a connection, but how do you, how do you know if it’s just like normal or is it all hormonal or how does, how does that work?
Ashley Rocha: Yeah, so your hormone health and your mental health are deeply connected with hormone fluctuations and balances, having a significant impact on your emotional wellbeing, so estrogen and mood regulation. So estrogen plays a vital role in regulating your mood and emotional wellbeing, and it helps increase the levels of serotonin and dopamine.
And these are the neurotransmitters associated with happiness, motivation, emotional regulation. So low levels of estrogen often seen during perimenopause or menopause are linked to level, linked to things like depression, anxiety, irritability, and mood swings. So what I’m trying to say is hormones directly are in charge of how you feel.
I. They cause things like depression, they cause things like mood strings swings. So making sure home hormone balance is in line will help you with your mental health and help you stay, you know, in the space you want to be in.
Ruth Soukup: I think so many women kind of assume when we talk about hormones and hormonal imbalance that we’re talking about at at least my age, right?
Women in their forties and fifties especially. But when you talk about hormonal imbalance, it’s, oh yeah, perimenopause. My estrogen is going away. My progesterone is down, right? Like my, it’s my sex hormones that are all getting out of whack. But actually, there’s. A lot of other hormones that come into play.
So can you talk a little bit about that? Like when we talk about hormonal imbalance, which, which hormones are, are out of, out of whack and out of balance, and is it all of them? Does one affect the other? Is it primarily one more than another? Like what does that actually look like? Or is it different for everybody?
Ashley Rocha: It’s definitely a personal journey when it comes to your hormones. Everybody’s different, but during perimenopause, your estrogen and progesterone will be like going crazy. Um, it’s, they call it reverse puberty, so you’re just kind of going out of that. Um, so yeah, your estrogen and your progesterone definitely have an impact on that.
Low progesterone levels are common during per PMS and perimenopause, and this will lead to feelings of irritability and. Give you insomnia and anxiety, but there’s also cortisol, there’s thyroids, uh, thyroid hormones that a thyroid hormones affect your mental clarity. There’s testosterone. I mean, as women, we do have testosterone, even though we think about that in terms of male mainly.
So there, I mean, there’s tons of hormones other than just like the sex hormones at play. Um, and then there’s like your. The gut brain access, so your gut health also matters, and it’s not. It’s not just your hormones, but your hormones are, um, being regulated by your gut. So for me example, I was estrogen dominant.
My gut wasn’t working correctly. I was just, the estrogen was being pushed into my stomach and you’re supposed to poop out the estrogen you don’t need daily. And I was just, the estrogen was being recirculated in my body and that caused estrogen dominance. So I had too much estrogen and, oh, it’s, it’s, it is about your hormones.
It’s also about making sure your body. As a whole is functioning correctly, and so gut health is a really important thing when it comes to hormones.
Ruth Soukup: Yes. So do you think that, I mean, I think the estimate right now is that 90% of the population has some form of leaky gut or gut biome issues, which is high, right?
Like it’s incredibly, incredibly high. It’s
Ashley Rocha: obscenely high.
Ruth Soukup: Obscenely high, which is a direct result of the crap that is the American diet. Yeah. But there’s also, I’ve been reading a lot lately, and I’m sure you have because you experienced it, is there’s like a massive increase in infertility these days.
Like it’s, it’s almost to an alarming, um, degree, and those things can’t be disconnected. Is that, like for Mo, would you say that this estrogen dominance is pretty common, especially for people who are experiencing infertility? Was that a big, did that play a big factor for you?
Ashley Rocha: Yeah, I think estrogen dominance is.
Common in people struggling with fertility. Um, there’s so many things that can go into infertility or fertility struggles. Like you could have uro plasmas, which is a, an infection that’s just been sitting there that nobody even knows about, and you can just clear that up and you can get pregnant immediately.
You know, there’s male, there’s male infertility. Like we don’t even, a lot of times we ignore the sperm health, but that’s also really important. Sperm quality. Um, you know, PCOS endo, there can be some hidden endo during your cycle that you don’t know about, or you can, you know, have endo. There’s a lot of different problems with fertility, but yes.
Um. So many women that I know, like most of my friends I’d say, have gone through some kind of fertility treatments and it is really heartbreaking. It’s hard process. It’s really hard in your body. It’s really hard mentally, and it’s really hard when it doesn’t work out and you’ve invested so much money and time in it.
And I’ll say our IVF system, you, you really want to make sure that when you’re doing IVF, you take care of your hormone imbalances and your baseline health before you begin that process. Because if you don’t and you just are trying to force IVF onto just a body that’s not. Totally healthy and maybe has hormone imbalance or some kind of, uh, underlying infection.
You might, the cycle might not work, and then you’re gonna be just like in the cycles of trying enforcing IVF and it won’t work. Mm. So make sure that you’re healthy first, you take care of your hormone imbalances, and then you’re more likely to have chances of success with the IVF. And then you actually might even just naturally get pregnant without having to do IVF, which would be a bonus.
Ashley Rocha: I, I, on my medical board, I have some fertility specialists and they see clients all the time that have tried IVF and just failed and are really desperate, and they just go to these naturopathic doctors or, and they do tests and they find these underlying infections or just whatever it is, and then they solve that, and then the next cycle they get pregnant.
Ashley Rocha: It’s, it’s really smart if you’re gonna invest the money in IVF that maybe you go to a naturopathic doctor first or a fertility specialist, and that really looks at your hormones and address that before you, you know, spend a 30, 40 grand on it. Yeah,
Ruth Soukup: yeah. No kidding. So let’s talk about. How to fix it, right?
If you’re struggling with hormonal imbalances, which it sounds like most of us probably are, whether we are acknowledging it or not, what are some kind of actionable steps you can take to start improving your hormonal health? Um, both through lifestyle and supplements?
Ashley Rocha: Yeah, so it’s gonna involve all those things, lifestyle and supplements.
Um, lifestyle. You, we talked about stress, decrease your stress, and then. You can help with supplements. When we talk about that, dietary changes, you should be eating a healthy diet. I think, you know, we all, you know, know what a healthy diet is on some levels. I talked about that earlier. But you wanna avoid, avoid sugar, increase your fiber, increase your protein intake.
That’s really important here. We want to take the right herbs and supplements. And so when we’re talking about stress, like I totally recommend taking, uh, adaptogen daily to help you just balance that stress. ’cause once I said, you can’t just totally avoid stress in your life. So things like ashwagandha and royalla are really great for just managing your reaction to stress.
So instead of if stress comes in your life and you ha your body just like clinches and just has this negative reaction. You’ll be easy, you’ll be easier, like roll with the punches and stress will come in. You’ll be like, no big deal. And that’s the reaction you want. So you’ll have stress, but it won’t feel stressful.
And that’s what we’re, we’re aiming for. Um, things, herbs like chast berry is really good for just overall hormone balance in general. For most women, it’s like, I’d say the, the most widespread herb that will help you from a lot of different life stages. Omega fatty acids. Um, you can take these in supplements, you can try to get them through fish.

Magnesium is so important and most women are magnesium deficient. We just really struggle getting magnesium through food. You can definitely get through food, but if you, if you don’t, and you probably aren’t because most of us can’t, you can, um, I, I have a magnesium supplement on our brand and we use the spray, you spray on your feet before you go to bed and it really helps you sleep and that’s.
Key for me right now, like I have a hard time sleeping sometimes, so magnesium is great.
Ruth Soukup: I’ve never heard of that. A magnesium spray that you spray on your feet?
Ashley Rocha: Yeah, it’s a topical magnesium spray.
Ruth Soukup: Oh, nice. I used
Ashley Rocha: to take a powder version, but like I just found that it was hard for me to be consistent with that.
Like I didn’t wanna drink a lot of water before I go to bed and I found the spray was just so much easier ’cause it right by my bed. I sprayed my feet and then, you know. I’m off to beautiful wonderland of sleep. I love that. And then things like exercise, supporting detoxification. So you can do that through liver health eating, liver detoxifying, foods like dandelion root or turmeric.
Um, being hydrated, drinking plenty of water. And then you can always do hormone testing and. Like I said, like go to a naturopathic doctor, like do the Dutch test, see where you’re at. They’ll put you on a supplement plan most likely, and then you’ll have to retest. It can be expensive. So, but it’s the Dutch test.
The Dutch test? Yeah.
Ruth Soukup: What is the Dutch test?
Ashley Rocha: Oh, what’s it? It’s, um, it’s a urine test that tests your hormones and it has a, it’s most comprehensive picture of your hormones. Mm-hmm. Whereas, uh, a blood test will, it won’t be as comprehensive. It’ll be more limited. So
Ruth Soukup: Interesting.
Ashley Rocha: awesome. And perimenopause.
You can, if you, if it’s really bad and you, you feel like your hormones are outta control and that your symptoms have just like taken over your life, you can do things like hormone replacement therapy. Um, this is something that a doctor will have to do. I have heard that it’s like pretty instantaneous and it has great effects.
Um, but I always like to say before you go to those heavy hitters, just really start with like your diet, your lifestyle, and your supplements. That’s a good, yeah, that’s a good place to start. Yeah.
Ruth Soukup: So do you have a supplement specifically for perimenopause as well?
Ashley Rocha: Yeah, so we have. We have a daily hormone balance, which is really foundational and it is holistic.
It brings adaptogens, amino acids, vitamins, super herbs, and it, so it’s really comprehensive. So it takes care of cycle support, hormone balance, and stress support. And then we have a perimenopause specific one that’ll help with like more targeted like hot flashes and things like that. Mm-hmm. And that will be out this summer.
And then we also have the magnesium one, which I recommend all women use magnesium. So spray, yeah, the spray for your feet.
Ruth Soukup: Yeah, I wanna get that. So speaking of that, tell us where, where do we find, where do we find all these magical supplements sprays
Ashley Rocha: You can find us at getladywell.com. We are all about education, so you can find us on social, our handles at @getladywell and we, we try to put out a lot of information about your hormones.
Hormones are super complicated. Uh, it’s confusing, so we try to help, help as much as we can. And then we have a promo code for your audience. It is, sorry. It’s okay. I can’t remember what it was now. It was, sorry, it’s Ruth 20. There we go. Yeah, there you go. Ruth.
Ruth Soukup: 20. Yeah. So we will add all of the links and links to your social and everything on our show notes, and we’ll put that promo code there too, um, for anybody who wants the magnesium spray like I do. Which I’m so excited about. So, you know, when you’re in perimenopause. Sleeping is hard, and so it’s me really great for that age range.
Ruth Soukup: Awesome. I love it. Well, Ashley, thank you so much for sharing all your wisdom and knowledge and uh, yeah, I’m excited to check out that spray.
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